Many of you know that the film Bag It sprang from a plastic bag challenge held between two ski towns – Telluride and Aspen, Colorado, in 2008, leading to a larger, state-wide competition the following year.
Now, Italy follows suit, challenging its cities to compete in Porta la Sporta. The competition is promoted by the Association of Virtuous Municipalities and sponsored by the Italian Ministry of the Environment and Protection of Land and Sea along with Anci (the Italian Town Association).
The Italian competition took its inspiration from the 2009 CAST (Colorado Association of Ski Towns) Reusable Bag Challenge held in in Colorado, where 31 mountain towns took part.
The competition aimed at enhancing awareness as to the benefits of shopping with reusable bags and at educating citizens on the negative effects disposable bags have on the environment, particularly plastic bags. Collectively, participating towns eliminated the consumption of an estimated 5.3-million single-use disposable bags.
Over a 6 month period, each participating grocer/retailer in the 31 towns tallied the number of people using their own reusable bags for shopping, or customers who decided not to make use of a plastic bag to take the products to their car.
The Italian competition, Porta la Sporta, (bring your bag), is extended to towns with a population between the 8000 and 16000 inhabitants that reached a separate waste collection target of at least 60% ( of the total production of municipal waste) in 2011.
The community that is able to obtain the highest reduction in the use of disposable bags, on a per-capita income, will be awarded a sum of 20.000 euros to be spent to beautify its local school grounds.
The competition starts November 1st , 2012.
About Porta la Sporta
The program encourages local authorities, educators, environmental associations, businesses, schools and individuals to contribute to the solving the problem of plastic waste.
In order to achieve the main goal of the project: helping to set in motion a process of reduction in the consumption of natural resources, the campaign has also been addressing specific requests to the industry about the packaging they use.
The main suppliers in the food chain, from producers to distributors, can no longer ignore the need to make a drastic reduction in the environmental impact of their packaging by rethinking the design with the Cradle to Cradle approach, says Silvia Ricci, the creator of the campaign.
Do you speak Italian?
Check out Porta la Sporta’s website.
Watch the Italian Mesh Bag Campaign video.