Enter a World of Pure Imagination – by Rebecca Mayer

It may not (necessarily) be the next big step in hygiene, or health food, but it is definitely the next big step along the road to banning plastic packaging.

And it reminds us of Willy Wonka and the Chocolate Factory

(Cue music…Oompa loompa, doompa-dee-doo…)


You are probably wondering what this magical invention is.  Here are some hints: it is not an everlasting gobstopper.  Also, not wallpaper that tastes like snozberries.  Or a chocolate river (don’t lean over so far, Augustus!).

The post this far clearly will not work for you if you have not seen Willy Wonka.

Enough beating around the (lollipop-covered) bush.  Here it is…WikiCells, a package you can EAT.

Developed by Harvard professor David Edwards, PhD, WikiCells are novel edible forms for eating and drinking transportable foods and drinks without plastic.

We’re trying to avoid any kind of chemical modification and just use natural processes and materials, Edwards says. The negative is that it’s like the orange–if you pull it off a tree, it starts to go bad. There is a time-scale on this packaging. It depends on what it is and how you store it, but that can be days to weeks to months.

The upside: It is not like plastic that is around forever.

Read more at Fast Company.

And here are some questions:

  • Would you eat your edible packaging, or throw it away?
  • Would you buy a product encased in edible packaging rather than plastic?
  • What are any potential drawbacks you see to edible packaging?

Discuss amongst yourselves.  And, for those of you who are anxious for this marvel to manifest at your local grocer, try to remember what happens to children who are impatient.  (But daddy, I want a golden egg now!)


About bagitmovie

Bag It is a documentary film following the world wide use of plastic bags, plastic's impact on the environment and human health.
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2 Responses to Enter a World of Pure Imagination – by Rebecca Mayer

  1. Caitlin says:

    This is a really interesting concept. I would definitely buy a product that was packaged in something other than plastic, even if it was not necessarily edible (even just biodegradable would be a huge step up). It’s unfortunate that almost everything comes in plastic these days, so even the most eco-conscious of us find ourselves having to contribute to plastic waste (unless you want to move out into the middle of nowhere and farm all your food. Which sounds tempting.)

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