As many of us know, the movie Bag It began with a competition between the ski towns of Aspen and Telluride, Colorado, to reduce the use of single-use plastics. Since that local contest several years ago, Bag It towns have popped up all over the world, and the film has generated lots of buzz and support from viewers, environmental organizations, film festivals and even the Ellen Degeneres Show.
Meet a new grassroots environmental movement, this time online, to turn recycling into an competition – Greanbean Recycle. So far only available to Tufts University and MIT students, the software allows you to measure the amount of energy you’ve saved by recycling your items, and the space in a landfill that you’ve saved. You even earn money!
Read more here.
“We live in this era of instant gratification, and no one has done that for recycling,” Greenbean CEO Shanker Sahai said to CNN. “But Greenbean will.”
Let’s hope that the movement toward making recycling accessible and achievable will continue.