It’s always nice to write about something positive. Especially in the face of a floating plastic garbage patch the size of Texas in the Pacific Ocean. And marine wildlife dying because they mistake the plastic for food.
Enter “Vac from the Sea,” Electrolux’s solution to environmental awareness. The company produced five vacuum cleaners, each representing one of the following bodies of water: the Pacific, the Indian Ocean, the Mediterranean, the Baltic Sea, and the North Sea. The individual vaccums are composed of plastic bits found floating in each of these waters.
From Hans Stråberg, the President and CEO of Electrolux:
Our oceans are filled with plastic waste. Yet on land, there is a shortage of recycled plastic. The supply of sustainable raw material, such as recycled plastic, is crucial for making sustainable appliances, and assisting consumers in making their homes greener. I therefore hope people will join us in raising awareness about the threat plastic poses to marine habitats, and the urgent need for taking better care of the plastic that already exists.
I live in a town where, last week, local artists used recycled plastic to create decorated bras for men to wear in an informal fashion show at a Main Street bar. The event raised awareness and support for breast cancer.
Increasingly, artists use trash as a creative medium because, well, there’s so much of it. But also, we like to see things, dire-seeming at first, transform into a pieces of beauty. The earth by nature renews and regenerates. After a fire, for example, or a long snowy winter. It’s nice to see us (major companies, local artists) taking a cue from nature, and turning things around little by little.